AIM OF THE CAMPAIGN: Draw awareness and spread the word about Airborne; that it’s more than just Vitamin C - it has an extensive immune support formula with 8 ingredients in 1. Also, we want you to spread the word that it’s a convenient solution for the whole family and my community
- Products you can feature: AB Original Fruit-Flavored Gummies or Zesty Orange Effervescent Tablets. Pick one, the choice is yours!
WHAT TYPE OF INFLUENCER ARE WE LOOKING FOR? We’re looking for influencers with a creative eye and who are passionate and want to become an advocate for immune support. We need influencers who will feature Airborne as a product that can protect and empower their family through immune health.
- Ideal Influencer Profile: Based in USA; Adults; 30-45 who have 3+ members in the household (multi-generational, or parents with kids in the household).
WHAT SOCIAL CHANNELS DO WE USE? Tik Tok and IG (1 Tik Tok video, 1 in-feed post)
WHAT LOOK/FEEL/STYLE OF POST DO WE WANT? We cling to sophisticated, fun, and informative content with strong hero product integration.