Created
Sep 2, 2022 1:47 AM
Added by
Platform
Sway
Socials
InstagramTikTok
Category
Health & Wellness
Compensation
Background
We are looking for influencers who are interested in driving awareness of the convenience and ease of shopping at CVS with options to buy online and pick up in store and also using the CVS app
Compensation
- Instagram 30k and up - $1,300
- Instagram 100k and up - $3,200
- IG Reels 30k and up - $3,200
- IG Reels 100k and up - $6,000
- TikTok 100k and up - $3,000
- You will receive a CVS gift card
Payment terms are 30-45 days on this program. Payments will be made by direct deposit via Lumanu. If you have not already, please sign up for Lumanu payments now.
Influencer Requirements
- Create content about lifestyle, shopping and/or parenting topics
- Gen X/Milennial creators encouraged to apply
- Have a high level of engagement
- Publish on the same social channels that are included in your Dashboard profile
- Have minimum 30,000 Instagram followers
- Have access to the sticker feature to share links
- Create content about lifestyle, shopping and/or parenting topics
nstagram Reels
- Have minimum 30,000 Instagram followers
- Have access to the sticker feature to share links
- Create content about lifestyle, shopping and/or parenting topics
TikTok
- Have a minimum of 100,000 TikTok followers
- Create content about lifestyle, shopping and/or parenting topics
Campaign Requirements
- Two (2) Instagram posts
- Two (2) Instagram stories - with a minimum of 3 to 5 frames each
- One (1) Reshoot if needed (on each piece of content)
- Include a link provided by the brand in your bio
- Story images must be different than your static post image
Instagram Reels
- Two (2) Instagram Reels posts
- Two (2) Instagram stories - with a minimum of 3 to 5 frames each
- One (1) Reshoot if needed (on each piece of content)
- Include a link provided by the brand in your bio
- Story images must be different than your static post image
TikTok
- Two (2) TikTok videos
- One (1) Reshoot if needed (on each video)
- Submit a storyboard prior to creating content
Campaign Timing
- Content drafts will be due for approval by 9AM PST on September 15th
- Once approved, publishing is anticipated by end of September / early October
- Final publishing will be communicated as part of this campaign
Sample Content Thought Starters
- Busy days just got better. Share your very full day and how you just don’t have time to shop in-store. Maybe you forgot an important item on the way to an event (Need sunscreen on the way to soccer practice? Forget allergy meds and off to a picnic?) Don’t worry, CVS will get it.
- Got a car full of kids you don’t want to schlep around a store? Order online, pick up in store, and go on with your day. Share how It’s much easier than forgetting a basket and juggling all the products in your hands, telling your kids no they cannot get that toy, forgetting what you actually came for and having to turn back...MUCH easier.
- Prepping for a trip to CVS? They can use the app to view the weekly ad, see their available deals and coupons, browse for what they need – and then end up just purchasing in the app!
Exclusivity Requirements
- Time Period: Thirty (30) days following the publishing date
- Category: Any other pharmacy including but not limited to: Walgreens, Rite Aid, and Duane Read
Content Usage and Paid Amplification Details
- Brand may use and amplify published content, as well as any derivative works, on brand's website or any of brand's digital channels, including their newsletter with attribution.
- Duration: Perpetual
- Brand may use content for paid amplification (ie: Facebook and Instagram ads.)
- Duration: 3 months