Collaboration Overview
For this project, you will be partnering with Discover Lancaster, the destination marketing organization for Lancaster County, PA. You will be given talking points and footage to incorporate into a UGC video of your own recommending the town for a family outing or a weekend getaway.
About the brand:
Discover Lancaster is the destination marketing organization for Lancaster County, PA. Our mission is to inspire people to visit and stay the night in Lancaster. We get to market, promote, and amplify all of the great attractions, shops, hotels & bed and breakfasts, restaurants, and adventures available to locals and visitors of Lancaster. We are a simple and clean brand to reflect the tranquility and peace guests can experience when they visit Lancaster. We use earthy colors that match the colors we often see in the scenery around us.
About the campaign:
You will be given talking points and footage to incorporate into a UGC video of your own recommending the town for a family outing or a weekend getaway. Although you will not be visiting Lancaster, we are looking for creators who can incorporate the included footage with their own enthusiasm to create a video showing an ideal trip to Lancaster.
