Heat Holders® invented the warmest thermal sock in the world and, along with our line of warm apparel, we keep our customers snuggly warm and comfortable from head-to-toe throughout the cold months.
WHAT’S THE PROJECT?
While we continue to be available in top in retail stores, in October 2022, Heat Holders® will reach a new milestone: opening our own pop-up stores in the busiest shopping malls in the northeast. From these kiosks, we will be spreading the warmth by offering a wide range of our products to mall clientele.
We’re reaching out to you because we want you to help us celebrate our openings (and make your life a little warmer, too) by sending you some product to enjoy and review and direct your followers to visit one of the kiosks locations!
WHAT ARE THE DEETS?
We want you to review our products and post during opening week: October 1-7, 2022. We will agree on an amount of product in your bid, supply you with a product code to use at online store and the product will be shipped straight you. Please promote one of these malls in your post:
- Gurnee Mills, 6170 W Grand Ave., Gurnee IL 60031
- King of Prussia, 160 N. Gulph Rd., King of Prussia PA 19406
- South Shore Plaza, 250 Granite St., Braintree MA 02184
- University Park Mall, 6501 Grape Rd., Mishawaka IN 46545
- Woodfield Mall, 5 Woodfield Mall, Schaumburg IL 60713
- Garden State Plaza, One Garden State Plaza, Paramus NJ 07652
WHAT WE WANT FROM YOU
We have three content creation opportunities for you to choose from. Let us know which option below speaks to you the most and send us a response telling us what amount of product you would want in return.
OPTION A – WARM - IN THE MOMENT
We’d love to see a post of your first impressions as you unbox the products. We invite you to feel inside the garment and tell us about the lining’s softness.
We would also need you to mention the following:
- One mall name and address
- The products you chose and why you chose them
- How soft and snuggly the products are
- Include the following hashtags: #warmthehuman #warmestsocks
- Please tag Heat Holders World and the mall in your post
Your content needs to be posted on the week of the mall openings (October 1-7) and we would like final approval before posting. We also want you to share the raw images from your shoot with us with permission to use them in our promotional material going forward.
OPTION B – WARMER - CRAFTED CONTENT
Create crafted content (images or videos) of you wearing the clothes outdoors, how they keep you warm, dry, and comfortable while you hike or ski or walk the dog (or an activity of your choice).
Again, we would need you to mention the following:
- One mall name and address (your choice)
- The products you chose and why you chose them
- Your thoughts on the quality and comfort of our products
- Include the following hashtags: #warmthehuman #warmestsocks
- Please tag Heat Holders World and the mall in your post.
We would also want you to share with us the raw images from your shoot with permission to use them in our promotions going forward. This post should go up about late November, and we would like final approval before posting.
OPTION C – WARMEST - ALL THE THINGS!
This option includes both the IN THE MOMENT and CRAFTED CONTENT options – two separate posts. The first by mid October and the second post by late November. Obviously, this option would be our favorite! What do you think?
We will confirm deliverables with you (including posting platform) after we have connected and discussed what works best for both of us! Again, we need to know which option you prefer and how much product you would like on your Shopping Spree and whether you would want remuneration beyond free product.
We would love to make this happen with you and look forward to your proposal.
