Hellofresh UK

The Goal:

Performance-driven content for customer conversions, increased purchase intent and consideration for  HelloFresh UK paid social campaigns.

About the HelloFresh:

HelloFresh's service allows you to skip meal planning and grocery shopping. HelloFresh delivers step-by-step recipes and fresh, pre-portioned ingredients right to your door. First, you set your meal plan preferences with options for carnivores, vegetarians, calorie-counters, and more. You’ll choose from 30+ delicious weekly recipes carefully put together by our chefs. Then, you’ll receive those recipes with easy-to-follow instructions on the day of your choosing. You can skip a week or cancel anytime if your needs change.

Content Deliverables:

You'll be creating the below pieces of content. You can find more details on each of them in the task section.