Compensation: $200
Why we want this content
The goal of this campaign is to promote our February “Partner Up & Save” promotion. The name is not important to the video but discussing why you and a buddy (or family member) are joining Orangetheory is. We want engaging video ads for social media that show the journey of a new members experiencing Orangetheory for the first time. We want to drive leads and encourage viewers to sign up for an intro class and become a member.
February is the 2nd biggest month for fitness and we want videos that speak to these people:1. Â The person who hasn't worked out in a while but is finally deciding to change that in 2023.2. The person who doesn't workout and doesn't want to go to a gym and feel lost. The Coaches will be a huge selling point. No thinking what you need to do for the workout, just show up and work!
3. The person who hasn't started their new years resolution or who may be giving up on it/
- * Sidenote/talking point. The workouts are all classes, so you don't have to think about what you're going to do. They rarely repeat so even if you go every day, you'll get a brand-new workout. This is a game changer for people who aren't comfortable in the gym and don't know where to start **
The direction of the video will be showcasing your complete journey by:
- Filming right before your class, sharing the reason you're going to Orangetheory. Feel free to start with a quick “after” clip (see the style guide videos for examples).
- Discuss why you and your buddy/family decided on Orangetheory
- Showing you performing the workout
- Talk about the Coach, the wearable, and the community
- Showing yourselves immediately after class, talking about how you feel, and positive feedback on the workout. And we mean right after class while you're still sweaty, flush, tired, etc…
