Created
Sep 2, 2022 1:38 AM
Added by
Platform
Sway
Socials
InstagramBlog
Category
Health & Wellness
Compensation
Sharecare's Unwinding Anxiety app is designed with evidence-based guidance too help users break cycles of worry, identify anxiety habits at the root of every day stress, and to replace triggers with healthier coping mechanisms.
Influencers will will be sharing Sharecare promotions for holiday gift guide content.
Compensation
- Instagram (31K-59,999 followers) - $900
- Instagram (60K+ followers) - $1,400
- Blog Posts - $1,100
Payment terms are 30-45 days on this program. Payments will be made by direct deposit via Lumanu. If you have not already, please sign up for Lumanu payments now.
Influencer Requirements
- Influencers that regularly share about mental and behavioral health
- Publish on the same social channels that are included in your Dashboard profile
- Grant Sway temporary advertising access for Instagram and Facebook for paid amplification
- Duration: Three (3) months from content publishing date
- Have minimum 31,000 Instagram followers
Blog
- Have a minimum of 50,000 MPV per Google Analytics
Campaign Requirements
- One (1) Instagram post
- One (1) Instagram story - with a minimum of 3 to 5 frames
- Story images must be different than your static post image
Blog Post
- One (1) Blog post
- Two (2) Tweets
- One (1) Facebook update
- One (1) Instagram Story with 3-5 frames
- One (1) Pinterest update
Campaign Timing
- Content drafts will be due for approval by 9AM PST on Monday, October 10th, 2022
- Once approved, publishing is anticipated by late October/early November
- Final publishing will be communicated as part of this campaign
Sample Content Thought Starters
- Start Unwinding Anxiety Today: With Sharecare's Unwinding Anxiety app, users can easily and effectively break cycles of worry in just 10 minutes of daily practice. Influencers will use their own personal stories of living with anxiety to authentically promote the app's benefits, demonstrating how specific features work for specific issues.
- No Holding Back: Influencers will promote Unwinding Anxiety by showing audiences they won't be held back by their anxiety: they're willing to talk about it publicly, and they're taking proactive steps to manage it with Sharecare. Influencers will share their authentic stories of dealing with anxiety and stress, acknowledging how profoundly this can affect their lives, while educating audiences on how Unwinding Anxiety works to help break these negative patterns.
- Unlearning Diet Thinking: Eat Right Now is different from diet apps and different from diet thinking: it’s about rewiring the brain to identify stress and emotional eating patterns, reduce cravings, and build sustainable, healthy habits. Influencers will demonstrate how the app works, with callouts for their favorite tools and features and why they’re so unique/effective.
Exclusivity Requirements
- Time Period: Thirty (30) days following the publishing date
- Category: Mental and behavioral health
Content Usage and Paid Amplification Details
- Brand may use and amplify published content, as well as any derivative works, on brand's website or any of brand's digital channels, including their newsletter with attribution.
- Duration: 1 Year from content publishing date
- Brand may use content for paid amplification (ie: Facebook and Instagram ads.)
- Duration: 3 months
