About the brand:
The goal of the TOEFL iBT test is to remove language as a barrier, allowing students to demonstrate their proficiency of the English language so that they may be accepted to the college or university of their dreams. Our mission is to help people unlock a world of knowledge; we want to build awareness for the TOEFL iBT test by amplifying authentic experiences from people worldwide and encouraging others to pursue their academic dreams at the college or university of their choice.
The TOEFL iBT test is accepted by 11,500+ schools in 160+ countries, (including 100% of schools in the U.S. UK, Canada and Australia) and preferred by 9 out of 10 schools in the U.S. Because the test measures proficiency in academic English, the language needed in the classroom, it helps students advance with confidence and succeed in school and beyond.
Campaign Objective:
We are looking for influencers to create engaging content for the TOEFL TikTok page that they just recently opened.
Ideal Creator:
We are seeking influencers who fit into one of these categories:
1. English language teachers. 2. Study abroad content. 3. Lifestyle content - a student who has taken the TOEFL iBT test in the past. 4. Very TikTok-forward creators.
Content Deliverables:
You'll be creating the below pieces of content. You can find more details on each of them in the task section.
2x TikTok Video
