At Truist, we think it's time to start caring about Care, and we want to recognize and celebrate special acts of care in unique ways. With the holiday season upon us, we're looking for content creators who can showcase the special ways they show Care during Diwali celebrations. Traditions are part of every holiday─reflecting on traditions in which we felt cared for growing up, and ones we’re imparting or starting a-new with our families and friends today, inspire us to carry on Caring traditions and share those ideas with those around us.
We’re looking to partner with creators who will bring us into their Diwali celebrations. Our purpose with this activation is to showcase the excitement, thoughtfulness, and care that goes into any celebration of Diwali. We are looking for partners to give audiences a look into how you celebrated Diwali growing up (memories, special moments, nostalgia, etc.), and how you have built upon those memories to create new traditions and special moments with loved ones, today.
Here’s our #TimeForCare invitation to you:
- Reflect back on what Diwali means to you and your family/friends. How did you celebrate Diwali growing up?
- Share how you are building upon these memories to create new traditions and special moments today
- Describe a meal, a ritual, a family tradition, or a memory from your Diwali celebrations where you felt cared for or demonstrated care to others
- Share your story in a :30-1:00 minute Instagram/TikTok video, a photo, or a carousel
- Ask your followers to share their own #TimeForCare story
